SAP NOW AI Tour Brussels

SAP provides the basics for every partner booth. What you bring is your content and your people.

Provided by SAP: booth wall branding, high table and bar stools, screen (except Silver), Wi-Fi and power.

You provide: the content on your screen (video, demo, presentation), your booth staff and any giveaways.

• Always show something on your screen. A blank screen costs you visitors.
• Staff your booth all day. Visitors come by between sessions.
• Diamond partners share the name of the customer appearing with them in advance.

Build-up takes place the day before the event. You receive a personal time slot so the loading area does not block up.

• Build-up day: Wednesday 21 October 2026. Exact time slots to be confirmed.
• Installing your own materials: only within your allocated slot.
• Ready before doors open: your booth must be fully operational before the first visitors arrive on 22 October.
• Dismantling: after the official end of the event, not earlier. Breaking down during the networking reception is not permitted.

You will receive your exact time slot in the final logistics briefing.

Materials you have delivered arrive via the loading area at Brussels Gate.

• Label every delivery with your company name, SAP NOW 2026 and your booth number. Without this we cannot allocate a pallet.
• Deliveries are only accepted within the agreed window on build-up day.
• There is no storage for empty packaging. Take your transport materials with you or store them in your booth storage (Diamond and Gold).
• The exact delivery address, window and on-site contact will follow in the final briefing.

You collect your own leads through the OnSite app, so you can see in real time who you have spoken to.

• Booth: you scan the visitors who come to you.
• Roundtable: you scan the participants of your own roundtable.
• Breakout: SAP scans the room and shares the data with you.
• After the event you receive the data from your scans and your sessions.

Make sure everyone on your booth staff installs the app and logs in beforehand.

Want more than your standard package? There is room for additional visibility and activations, subject to SAP approval.

Examples from previous editions: branding on the barista bar, the smoothie bar or the water point, and gamification or an activation on your own booth.

Have an idea? Contact bert@groeparthur.be. The earlier you ask, the more is possible.