SAP NOW AI Tour Brussels

SAP provides the basics for every partner booth. What you bring is your content and your people.

Provided by SAP: booth wall branding, high table and bar stools, a screen, Wi-Fi and power.

Screen size: Diamond and hyperscaler booths have a 55 inch screen. All other booths, Silver included, have a 43 inch screen.

You provide: the content on your screen (video, demo, presentation), your booth staff and any giveaways.

• Always show something on your screen. A blank screen costs you visitors.
• Staff your booth all day. Visitors come by between sessions.
• Diamond partners share the name of the customer appearing with them in advance.

Upload your files here

Upload your files ↗

• No account needed, and you only see your own upload.
• Enter your name when asked. It is added to the file name, so we know the file is yours.
• New version? Simply upload it again. Earlier versions are kept, never overwritten.
• The link is open until 23 October 2026.

What you can show on your screen

Every booth has a screen (55 inch for Diamond and hyperscalers, 43 inch for all other packages). You have two options.

• Option 1: a video or PowerPoint in loop. Upload your file with the button above by 13 October 2026. We make sure it plays on your screen.
• Option 2: a laptop for live demos. Bring your own laptop. An HDMI connection to the screen is provided at your booth.

Presenting a breakout or roundtable? Upload your presentation deck by 16 October 2026 with the same button.

Please also bring a copy on a USB drive on the day, as a backup.

Build-up runs from Monday 19 to Wednesday 21 October.

• Installing your own materials: Wednesday 21 October, 15:00 to 20:00.
• Ready before doors open: your booth must be fully operational before the first visitors arrive on 22 October.
• Dismantling your own materials: Thursday 22 October, 20:00 to 23:00.

The venue is Brussels Gate, Alfons Gossetlaan 11, 1702 Groot-Bijgaarden. There is a large adjacent car park.

Materials you have delivered arrive via the loading area at Brussels Gate.

• Delivery address: Brussels Gate, Alfons Gossetlaan 11, 1702 Groot-Bijgaarden, Belgium
• Label every delivery with your company name, SAP NOW 2026 and your booth number. Without this we cannot allocate a pallet.
• Deliveries are only accepted on Wednesday 21 October, between 15:00 and 20:00.
• There is no storage for empty packaging. Take your transport materials with you: there is no storage at the booths.
• The loading bay will follow in the final briefing.

You collect your own leads through the OnSite app, so you can see in real time who you have spoken to.

• Booth: you scan the visitors who come to you.
• Roundtable: you scan the participants of your own roundtable.
• Breakout: SAP scans the room and shares the data with you.
• After the event you receive the data from your scans and your sessions.

Make sure everyone on your booth staff installs the app and logs in beforehand.

Want more than your standard package? There is room for additional visibility and activations, subject to SAP approval.

Examples from previous editions: branding on the barista bar, the smoothie bar or the water point, and gamification or an activation on your own booth.

Have an idea? Contact bert@groeparthur.be. The earlier you ask, the more is possible.